In my recent site redesigns on nathanhowemusic.com, I rearranged some pages, changed some colors, and got rid of Google ads.
I’ve had a love/hate relationship with AdSense for nearly a decade now. In the beginning of my self-publishing life, it brought in a couple hundred dollars that I really enjoyed having at the time. But the internet has changed more than a little bit since then.
One of my big motivations for dropping Google ads was the issue of privacy. I don’t believe in collecting identifiable data about my site visitors unless they choose to give it to me in the form of a donation, comment, or message. Google feels pretty differently about collecting information from people who visit sites that display AdSense ads.
While this change removes a portion of my funding strategy to support the creation and distribution of my music, it seems like the right thing to do. As more people find out about my music and click the “donate” button when they use it, I expect that soon I will not miss the meager revenue AdSense previously provided.