In case you’ve been completely disconnected for the past couple of weeks, Google+ is the next big social networking platform. Some people think it will kill Facebook, Twitter, LinkedIn and other competitors.
Although I don’t think Facebook will be hurt enough to shut down, there is one aspect of G+ that makes it more enticing than any previous social networking tool: It’s embedded in Google.
Almost everybody who uses the internet also uses Google search. Calendar, Gmail, and other Google services are also quite popular. Now, as a Google+ user, your status updates appear in a bar at the top of most of the Google services everybody has come to rely upon.
I work in schools, and I’ve seen the evolution of content blocking. But can any corporate or school network admin really block Google? Blocking Google would handicap reasonable, everyday business or education tasks. They couldn’t get away with it.
But soon, Google+ and Google everything else will be inseparable. Google realized that social networking is largely seen as unproductive use of time, so it designed its social network to embed itself in places that we have come to see as necessary for productivity.
Don’t be evil…?